Moxie Brand Lab / Free business workshop

Great brands are built on better questions.

We genuinely want to help businesses succeed. Download the Moxie Brand Lab — three practical worksheets to challenge assumptions, sharpen your story, and uncover where opportunities are slipping through the cracks.

Explore the Workshop

Three worksheets. One stronger understanding of your business. No signup required.

Our gift to your business

We genuinely want your business to succeed.

At Moxie, we believe every business deserves the opportunity to grow. Sometimes the biggest breakthroughs do not come from having all the answers. They come from asking the right questions.

Use these worksheets with your team to uncover what makes your brand different, how to tell your story, and where customers may be getting lost. The tools are our gift. What you build with them is yours.

The three-part Brand Lab

Three exercises. One bigger picture.

Choose a lens to explore. Each worksheet gives your team a focused conversation, a practical output, and a clear next question.

01Brand Positioning

The Standout Test

Be the obvious choice.

Line your brand up against what buyers actually choose between, then give them one reason to pick you that sticks.

  • The Buyer
  • The Drive
  • The Rivals
  • The Proof
  • Your Stake in the Ground
Download Worksheet 01

How to run your own Brand Lab

Grab your team. Let's get to work.

Download the Standout Test
01

Get the right people in the room

  • Bring cross-functional voices from marketing, sales, support, and leadership.
  • Avoid echo chambers by including someone who speaks to customers daily.
02

Start with the Standout Test

  • Pinpoint your primary differentiator using Worksheet 01.
  • Strip away generic buzzwords until your stake in the ground is sharp and obvious.
03

Build your Brand Universe

  • Map your recurring team members, locations, and key moments using Worksheet 02.
  • Create a structured world so stories flow naturally instead of starting from scratch.
04

Trace the Momentum Path

  • Follow every conversion step from Spark to Win using Worksheet 03.
  • Pinpoint the stages where potential clients stall out or lose interest.
05

Compare what you discovered

  • Compare team assumptions to surface conflicting views and alignment gaps.
  • Document what surprised your team and where your messaging breaks down.
06

Choose your next move

  • Commit to one high-impact fix instead of overwhelming your team.
  • Assign a clear next step and owner to turn discovery into execution.

Suggested format: 90–120 minutes for an initial team session. Take the time your conversation needs.

Moxie reflection

So... what did you uncover?

The most valuable part of a workshop is often realizing which questions you have not been asking. Capture your team's notes below, then print or save them for later.

From discovery to execution

You've uncovered the gaps. Now what?

The Brand Lab helps bring questions to the surface. Moxie helps turn what you've uncovered into a strategy you can actually execute.

You can do yourself

The Free Moxie Brand Lab

  • Explore positioning
  • Map your content universe
  • Examine the customer journey
  • Start important team conversations

Build together

Moxie Strategy & Implementation

Prioritized recommendations, execution plans, content strategy, customer journey improvements, and marketing systems built around your needs.

Ready for the next move?

We gave you the tools. Let's build the plan.

If you have uncovered something you want to improve but are not sure where to start, book a consultation. We turn the insights into actions.

Book a Brand Strategy Consultation

No pressure. Just a conversation about your business and what comes next.